http://www.hipsternascar.com/2009/03/traktion-aftermath.html
"I’ve news for you, capitalism is corrupting, but it touches everything, and identities must be formed from within its totality. Maybe those identities are not as explicitly revolutionary as we might like them to be, maybe they’re inherently reactionary, but the point is, they don’t start outside the realm of capital and then get co-opted. They are formed inside the realm of capital. But, even though they are formed inside that realm doesn't mean that they won't or can't seek to move beyond it. An identity or a group or a practice is never one or the other, it’s never outside capital and pure, or inside capital and corrupted. It’s always, to some extent, both. For a theorist like deCerteau, even just walking around the city could be an expression of liberty against the tyranny of the scopic gaze, so why not fixed-gear bikes? Maybe even if the riders are wearing Nike? "
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